GREEK GIRL beauty protein
Greek Girl (final)
The winning label was created by one of my graphic designers with my art direction and many rounds of edits with the client. We believe this sassy girl has character needed to build a brand on.
The product should be launched late 2015.
Katherine
A serious contender. Our client loved the Mediterranean look. The color palette and organic waves were applied to the winning label after she chose not to depict herself on the package.
Goddess
Another serious contender. Our client loved the beautiful illustration and pinched waist idea, but we chose a more approachable, versus idealistic, direction as the project progressed.
Laurel Leaves
This label was was created by one of my graphic designers with my art direction. We wanted a version with a peaceful spa look, but chose a more energetic and irreverent direction as the project developed.
Mandala
This label was was created by one of my graphic designers with my art direction. Fairly early on, we decided we wanted a girl, but we loved the mandala design and the idea of inner beauty radiating outward so much we created a Reliv tee shirt out of this graphic.
Classic Greek
This label was was created by one of my graphic designers with my art direction. Initially our client want to explore classic greek images and while we liked the custom illustration, we veered toward a more modern sensibility.